Jamaica Launches ‘Good Ganja Sense’ Campaign

The Jamaican government has launched a cannabis education campaign, Marijuana Moment reports. Branded “Good Ganja Sense,” the program features a website with educational materials on cannabis risks and benefits and debunks some common cannabis myths. The program is under the Jamaican Ministry of Health and Wellness in partnership with the National Campaign on Drug Abuse (NCDA), the report says.

The NCDA through the Good Ganja Sense Campaign seeks to support the national goal of reducing substance use and dependence by addressing misconceptions about ganja and how these might potentially result in misuse of the substance, especially by vulnerable groups such as adolescents and adults prone to substance dependence. The Good Ganja Sense Campaign will attempt to clarify the potential benefits of ganja use and raise awareness about the potential harms of its misuse.“ — Good Ganja Sense website

Program head Juliet Cuthbert-Flynn, said in a press release the site provides “several resources that will certainly stimulate more talk about ganja,” adding that there is a contact form “so you can get in touch with the ‘Good Ganja’ team.”

“We are in a digital world where people are finding information for themselves, and the information may be false or it very well may be true, depending on where they go,” said Cuthbert-Flynn. “Ganja will no longer be underpinned by what has been passed down through oral traditions and old tales, but fact-based information that is now available at the fingertips.”