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Cannabis Marketing Software: How to Unleash Your Brand

cannabis-marketing-software

Cannabis Marketing Software

Are you looking for the best way to create brand awareness and really just unleash your brand into the world? We are giving away some top secrets on how to do just that. Once you start a business you have to start selling. With so much competition out there, how do you get people to decide on your brand? Everyone knows the basics: social media. Of course social media platforms are the best way to get your brand out there but when you are a cannabis brand there are so many limitations. As states continue to legalize marijuana for medical and recreational use, there is still no improvement on legalization on the federal level. Because of this, marketing for cannabis brands can be tricky as you are not allowed to market illegal substances. Let’s learn how to market in an industry that is still budding.

There are a ton of marketing tools to use for advertising but what is hard to find is a marketing software that is tailored to the cannabis industry, cannabis marketing software. We have done some research and found the best software out there for cannabis marketing purposes. We put together a master list of the best and most powerful tools to make your business grow and thrive.

Must-Have Integrations

MailChimp is the more popular choice for email marketing platforms. But if you take a look at the two and compare them, you might find AWeber to be a better fit for you. MailChimp is easier to use, while AWeber has more to offer if you know how to utilize it. The prices are a huge factor as well. AWeber is a lot more cost-effective than MailChimp is. 

2. SemRush

Semrush is a great platform for marketing. It has everything you need to analyze your marketing strategies. You simply add your domain and all your social media accounts and it analyzes away and sends you daily and weekly reports. If you are new to marketing there is even Semrush Academy that will teach you everything you need to know about digital marketing and how to efficiently and successfully market your brand. The best part, it is all free. 

Clickfunnels has mastered the art of digital marketing. They guide you through creating the best landing pages, customer journeys, and email templates. Clickfunnels is a master of sales funnels so they have expert advice on how sales funnels work and the best funnel to create for your brand. Whether you are new to marketing or not, their tools are almost necessary to get your brand out there. Especially if you are wanting to achieve this goal fairly quickly.

cannabis-marketing-software

Platforms & Networks

Of course we have Weedmaps on here. Every cannabis brand should be on Weedmaps. You can of course pay monthly for advertisement on Weedmaps and the prices vary greatly.

5. Leafly

It is a good idea to be on both Leafly and Weedmaps. There are a ton of people shopping on both platforms so if you are available on both your chances of your brand being found are even higher.

Bottom Line: The most efficient way to advertise in the cannabis industry is by utilizing marketing software. To save yourself a ton of time, money, and effort, utilize tools that were created to help. Here are two Seed to Sale Software suites that have the whole package. Everything I’ve discussed in this article is integrated into these two platforms. 

Motagistics, LLC is evolving as an innovator of Enterprise Resource Planning (ERP) software for the medical cannabis industry. This evolving ERP is allowing client use of Motagistics Seed to Sale Software Suite (4S) to integrate applications, automations, functions and requirements related to technologies and human services.

motagistics
tridant-seed-to-sale

Tridant innovative Seed to Sale Software Suite (4S), an industry services software product. Tridant 4S is a turnkey e-commerce point of sale software, Metrc integrated for easy compliance.

Cannabis Marketing Software Takeaway

Take the time to look over all the different marketing tools out there to help your business grow. Make a list of the ones that are the most beneficial to your brand and business and then from that list start researching software that include these important features. Chances are you can get all the tools you need in one platform that is easy to use and much more efficient than having multiple monthly subscription fees and multiple accounts to maintain. Find the best fit for you, and try a free 7 day demo to make sure it solves all your needs!

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